Three numbers, not revenue
Monthly revenue is affected by seasonality, weather and working days: using it to judge a tool produces random conclusions. The three indicators that actually answer are the close rate on significant proposals, return frequency and value per client on an annual basis.
The first moves first, usually within six to eight weeks: if proposals are explained better, the percentage of clients accepting a multi-stage path changes visibly. It's also the easiest to measure, because you just count proposals made and accepted.
The other two are slower and sturdier. Return frequency moves in three to six months, because it depends on appointments booked during the consultation; value per client over the year is the synthesis of both and should be read after at least two quarters.
How reliable each indicator is over time
The chart is qualitative and shows how much each indicator can be attributed to the tool rather than to outside factors.
When to read what
The table gives the time horizon for each indicator and what it means if it doesn't move.
| Indicator | Horizon | If it doesn't move |
|---|---|---|
| Close rate | Six to eight weeks | Proposals aren't being explained differently |
| Return frequency | Three to six months | Upkeep isn't being stated |
| Annual value per client | Two quarters | The path isn't being sold as such |
| Documented consultations | Immediate | The tool hasn't been adopted |
Measuring the return
Record a baseline month
Proposals, acceptances, bookings made.
Check adoption
How many consultations get documented.
Read in order
Close rate, then returns, then annual value.
Ignore monthly revenue
Seasonality makes it unusable.
How to set up the measurement
- Record the three indicators for a month before introducing the tool.
- Check first how many consultations are documented: without adoption, nothing moves.
- Read value per client over the year, not the ticket of a single visit.
The baseline before introduction is what makes any later assessment possible, and it's almost always skipped. A month of hand-collected data is enough and costs a few minutes a day.
The first thing to check if nothing moves isn't the tool but adoption. If documented consultations are few, the problem is upstream: you're measuring the effect of something that isn't being used.
From talk to guided consultation
Saloria should be evaluated as a consultation and sales layer: it helps make looks, journeys and protocols clearer. It doesn't replace your management software, doesn't promise realtime AR and doesn't turn the look plan into certainty. It brings method to the moment when client and professional decide the look together.
Frequently asked questions
How long before you see a return?
Close rate moves in six to eight weeks, return frequency in three to six months, value per client after two quarters.
Why not look at revenue?
Because seasonality and working days make it unattributable: the tool's effect can't be distinguished from the noise.
What if the numbers don't move?
First check how many consultations are actually documented. Without adoption there's nothing to measure.