What makes a tier premium
Without a treatment or a product, the difference between a standard and a premium consultation has to be nameable: more time, a shopping session, a written follow-up, a review after three months. Vague promises of more depth don't justify a difference in price.
The deliverable is where the difference becomes visible. A premium tier that produces the same document as the standard one is a price difference the client can't verify, and it's the fastest way to lose a referral.
Follow-up is the part most consultants leave out and the one clients value most. A review some weeks later, when the guidance has met real shops and a real wardrobe, is where the work actually proves itself.
What justifies the difference
The chart is qualitative and shows how convincing each element is.
How to structure the tiers
Name the differences
More time isn't a reason.
Differentiate the deliverable
It's what the client can verify.
Include a follow-up
After the guidance has met real shops.
Price what's included
Not the depth you claim.
In the practice
- Name what's different: more time isn't a reason.
- Make the difference visible in the deliverable.
- Include a follow-up: it's what clients value most.
Making the difference visible in the deliverable is what makes the tier defensible: the client can see what she paid more for, which is the only basis on which she'll recommend it to someone else.
Follow-up works because it lands at the moment the guidance has been tested against real shops: that's when questions arise, and being there for them is worth more than an extra hour in the original session.
From conversation to guided consultation
Saloria brings guided consultation to image consultants: face analysis, look plan and protocol help make a consultation concrete when it could otherwise stay abstract between palettes, proportions and references.