Few pages, each with a job
The necessary pages are few: a home page that immediately says where you are and what you do, a services page with price indications, a page about who you are and an obvious way to book or get in touch. Everything else is optional and shouldn't be added until those work.
The most common mistake is a site built around aesthetics, with animations and little information. People arriving are looking for concrete facts, often on a phone and short of time: if they don't find them within seconds, they move to the next result.
Price indications are the point people hesitate over most and the one that makes the most difference. Even an indicative range avoids enquiries from people far from your terms and reassures those weighing you up: the total absence of any reference reads as either high prices or poor transparency.
The information that decides contact
The chart is qualitative and shows how much each piece of information affects the decision to contact the salon.
The pages and their job
The table assigns each page the question it has to answer.
| Page | Question | Frequent mistake |
|---|---|---|
| Home | Where are you and what do you do | A slogan with no information |
| Services | What it includes and what it costs | A list with no price reference at all |
| About us | Why choose you | Generic text that could be anyone's |
| Contact | How do I book | Only a form, no phone number |
How to set it up
Four pages
Home, services with prices, about, contact.
Include price ranges
Their absence reads as poor transparency.
Make contact obvious
A visible phone number, not only a form.
Align with the local listing
The same hours and the same details.
Before publishing
- Open it on a phone and check you find the address and contact within five seconds.
- Include at least indicative price ranges.
- Make sure hours and details match your local listing.
Consistency between site and local listing is a detail that affects trust. Different hours across the two sources create uncertainty exactly when someone is deciding whether to come, and it happens more often than you'd think after a seasonal change.
For local searches, what helps most is a page that clearly states your area and the services you offer, written for people. Text built to repeat a keyword is recognisable and has the opposite effect on whoever reads it.
The service to include in the new salon
Saloria enters the opening project as a consultation tool, not as management software. The new salon can use it to guide the first visit, analyze the face, build the look plan and generate a protocol useful to the team. This way technology isn't an accessory: it becomes part of positioning and professional sales.
To consult before deciding
The guidance for local businesses helps keep site and listing consistent: differing hours and details create uncertainty exactly when someone is deciding.
Frequently asked questions
How many pages do you need?
Few: home, services with price indications, about us and contact. Anything else is added only once those work.
Should you publish prices?
At least indicative ranges. The total absence of any reference reads as high prices or poor transparency.
What should you check before publishing?
That on a phone you find the address and contact within seconds, and that hours and details match your local listing.