The moment and the content
The right moment is the day before, in the late afternoon. Earlier is too soon and the message is mentally archived; an hour before is too late for any reorganization. The day before is the only time when the reminder can still change something.
The content must fit on one screen: day, time, booked services, where you are, and a link to reschedule or cancel. Everything else — long greetings, promotions, invitations to follow social media — reduces the probability that important information will be read.
The link to reschedule is the part that almost everyone forgets and the one that returns the most value. A reminder without an exit route puts a client who cannot come in front of an uncomfortable choice: call and justify themselves, or not show up.
Useful reminder and useless reminder
The table distinguishes a message that changes something from one that is ignored.
| Appearance | Useless | Useful |
|---|---|---|
| Moment | One hour before | The day before |
| Length | Several paragraphs | A screen |
| Exit strategy | A number to call | A link to move |
| Content | Also promotions | The appointment only |
How to write them
Choose the moment
The day before, in the late afternoon.
Put information first
Day, time, and services on the first line.
Add the exit strategy
A link to move or cancel.
Check the preview
On the phone, you only read the first line.
How to set them up
- Send it the day before, at the time you know your clients best.
- Keep the message within one screen.
- Always include the link to reschedule or cancel.
The sending time can be calibrated to your audience. A salon with clients who work in an office sends in the late afternoon; one with clients who are freer during the day can send earlier. The rule remains only one: early enough so that the person can still decide.
It is worth checking how the message arrives on the phone, because the first line is what is read in the preview. If the preview says «Dear client, thank you for...» instead of «Tomorrow at 3:30 PM», the reminder works much less.
From guide to salon work
In Saloria, you can set services and durations, define salon hours, and receive bookings on your public page. The general calendar is free; separate calendars for professionals are available from the Basic plan. Appointment management. Compare updated features, quotas, and prices.
Frequently asked questions
When to send the reminder?
The day before, in the late afternoon: it is the last moment the client can still reorganize or cancel in good time.
What to write in the reminder?
Day, time, booked services, address, and a link to reschedule or cancel. Nothing else.
Can I put a promotion on it?
Better not. The reminder is a service communication; promotions require different consent and make the rest less readable.