Saloria
ResourcesDemo
Templates and checklistsCommercial intentBatch 02 · 22

Hair color consultation template: sell better with structure

A colour record is worth what it lets you do next time: if it doesn't contain the why behind a choice, the next visit starts from the same questions.

Target keywordhair color consultation template
Page goalIntercept the search and lead to the demo

Three blocks, not a list of formulas

The first block is technical and almost every salon fills it in: base observed at root, lengths and ends, formula, volume, processing times, toning. It's indispensable in the back room and insufficient on its own.

The second block is the one almost always missing: the goal stated by the client in her own words, the criterion behind that direction, and what was ruled out. Three lines that make it possible, three months later, to pick up the conversation instead of restarting it.

The third is upkeep with dates: how often toning, when the next stage, which products at home. It's the part that generates the booking and that makes what was promised verifiable.

Important: the record should be filled in while the client is seated. Reconstructed at the end of the day it loses the details that make it useful.
Usefulness of the fields

Which fields actually serve the next visit

The chart is qualitative and shows how much each block is actually used at later visits.

Base observed and formula89
Goal in the client's words86
Criterion behind the choice84
Upkeep with dates88

Technical record and consultation record

The table separates what each records and what it enables at the next visit.

AspectTechnical data onlyWith criteria and upkeep
Next visit The previous service is repeated The path continues
Change of professional Executes without knowing why Knows direction and ruled-out options
Proposing a new service Starts from scratch Starts from what was already assessed
Checking what was promised Not possible Comparison with agreed upkeep
Content method

What to record

01

Technical block

Base at root, lengths and ends, formula, timings.

02

Decision block

Goal in her words and criterion behind the choice.

03

Upkeep block

Frequency, products, date of the next stage.

04

Fill it in with the client seated

Afterwards you lose what matters.

The fields to add

  • The goal in the client's words, not summarised.
  • The criterion behind the choice, in one line.
  • Upkeep with the date of the next stage.

Recording the client's exact words looks like a detail and isn't. «I want to look less dull» and «I want to go lighter» lead to different services, and the professional's technical summary loses precisely the information you'll need to judge whether the result worked.

Noting what was ruled out prevents re-proposing it. A client offered again a colour she had already excluded feels that nobody remembers her, and it's one of the easiest effects to avoid with one extra line.

Where Saloria fits

When consultation becomes the real bottleneck

Saloria turns the record into an experience: profile, preview, protocol and look plan live in the same journey. The product works on tablet next to the client: face analysis, cautious preview, technical protocol and look plan.

Book a demo

Frequently asked questions

What separates a useful record from a complete one?

The presence of the criteria behind the decision: without the why, the record lets you repeat the service but not continue a path.

When should it be filled in?

During the consultation, while the client is seated. At the end of the day you lose information that can't be reconstructed.

Is it worth recording what was ruled out?

Yes, and it's one line. It stops you re-proposing a direction the client had already excluded.